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How to Pay Less for More Clicks Than Any of Your Competitors While Bringing in a Flood of Paying Customers

Here’s How We Increased One Client’s Website Visits from Adwords by 111.4% While Reducing Their Cost Per Click and Increasing Their Click Through Rate.

Adwords Example


Are you thinking about setting up a Google Adwords account so you can start to benefit from the 1,000s of potential customers looking for a restaurant or bar just like yours?

This is a great idea, and will put you ahead of 99% of all your competition. However there are several big pitfalls that need to be avoided to ensure you maximize your hard earned advertising spend.

Put simply if you get it wrong you’re going to get less customers from your advertising, and pay more for those that do visit your website.


FACT: The Average UK Cost Per Click in Our Sector is Between £0.60 and £1.21


And these figures aren’t something we’ve made up…it isn’t even our own research.

This comes from, and is based on their global research into PPC costs in 2015:

According to their research you will pay anything from £0.60 to £1.21 every time someone clicks on your advert.

But which one to you pay?

The answer depends upon how you set-up your account, choose your keywords and write your adverts.

So let’s say 500 potential customers click on your advert this month. If you’ve done things right, you might pay £300 for all those clicks. But if you haven’t you could pay as much as £605 for the same people!

That’s over 100% more…


Now do you see why it is so important to get your Google Adwords account set-up properly?


Here’s a surprising fact.

Google wants you to pay more.

From their point of view they are a business founded on providing their users the best possible results, funded by revenue from advertising. The more they earn in advertising, the more they can invest into servicing their customer’s needs, and the more money they can make. They are, after all, a publicly listed company and have shareholders to answer to…

If you’ve already tried to set-up an Adwords Campaign you will have been taken through a nice “wizard” which walks you through setting up your first campaign. It is very straight forward, with only 4-5 steps, and within 5 minutes you can be live on Google…

However you WILL likely be paying the highest possible amount for your clicks…

And this is completely intentional!!

Now Google will argue they are trying to get you the most “relevant” clicks possible. But not all clicks are created equal.

For example, if you are a restaurant in Birmingham, unless you are very careful you could appear at the top of the page when someone searches for “Worst Restaurant in Birmingham”. 

A customer will click on the advert and you’ll pay for it, but what do you think the chances are they’ll come visit you? Is that the kind of click you want?

What’s worse is that you won’t have done anything wrong…

Google is engineered to encourage the maximum number of clicks to get the most revenue from each advertiser.

So how do you get around this?

Is there a system or “hack” that will give ensure the right kind of customer click your adverts and you pay the lowest amount possible?

There is, and that’s exactly what this page is all about…


The Ultimate Google Adwords Set-up Guide for Restaurants and Bars


We set-up and maintain dozens of Google Adwords accounts (both for our own companies and for clients) so we knew we needed to have a solution to give us consistent results and help us manage them.

In addition to running tens of thousands of our own ads, we also consulted with all the Adwords experts we know to come up with the ideal formula for maximizing our results when setting up Google Adwords.

When we had been through this process we were left with an straight forward, simple to follow “Action Plan” that incorporates all our best practices.

Here’s some of what’s covered in this plan…

  • How to consistently pay 30%-40% less than everyone else for the same number of clicks
  • The secret to only getting “hungry” visitors who really want to eat at your establishment
  • How to use location targeting properly to make sure only those who live in your area see you advert (and to make sure you don’t waste money on people who probably won’t bother visiting)
  • How to “exclude” undesirable locations to avoid inviting people you don’t want into your restaurant or bar
  • The number one mistake ALL new advertisers make which can double your spend for half the clicks (and how to avoid it)
  • Our “killer keyword list” – these are the search terms you want to be bidding on to give you the best chance for success
  • How to avoid Google’s default cost per click “multiplier” that would have you paying through the nose for your clicks
  • How to write the “perfect” ad to get potential customers visiting your website
  • How to get up to £75 free to spend on your first advertising campaign in less than 30 seconds

…and loads more.

Personally, I wouldn’t attempt to set up a Google Adwords account without having a proven, step-by-step guide to follow, and this is especially true if you’re relatively new to Pay Per Click advertising.



Don’t Set-up Your Google Adwords Account Until You Read Guide


Have you ever heard the expression: “Pioneers get slaughtered, but settlers prosper?”

Pioneers get slaughtered, but settlers prosper?

People rarely remember the first person to accomplish something. Instead, they remember (and sometimes celebrate) the first people to accomplish those same things while incorporating lessons they had learned from their predecessors' mistakes. Everyone knows the Wright Brothers, for example, but who remembers Otto Lilienthal?

The same is true here!

At, we’ve been doing this stuff for years. We’ve also made plenty of mistakes along the way and figured out exactly what works (and what doesn’t). And we’ve definitely “got slaughtered” a couple of times along the way…

… and this is our job!

This is why we document everything THAT WORKS into straight forward, easy to follow action plans so that any of the RestaurantMarketer team can replicate these results for our clients (and our sites).

Previously these Action plans were ours alone, but now we’re making a select few available to the public (You’ll see why in just a bit.)

So now you don’t have to go it alone!

Normally these Action Plans sell for £30 - £45, but for a very limited time I’ll let you have instant access to this plan for just £4.95.


Literally, you and a friend can grab a Costa or Starbucks, or you can:

  • Save time (and money) by setting up Google Adwords the right way the first time…
  • Avoid potentially-embarrassing “beginner” mistakes (including three big ones that some blogs claim are “best practices”)
  • Go from a few people visiting your website to hundreds (and even thousands) a month…
  • Become the “number 1” result for anyone looking for a place to eat where you are based

The choice is yours…

Click the “Add To Cart” button and get your Adwords account set-up within 15 minutes…

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Frequently Asked Questions:


What’s an Action Plan?

It’s not exactly a course and it is certainly not a report or whitepaper… An Action Plan is more like a “super checklist guide!” Here’s how it works: Over the last 7 years my team and I have:

  • Spent more than£5,000,000 marketing for both ourselves and our clients…
  • Generated millions of unique visitors…
  • Created 1,000s of adverts and online marketing campaigns…
  • Earn’t over £13.69 million and counting for our clients…

And this consistent return on investment we give them comes from a large number of strategies and tactics that we have perfected.  In order to make it easy to replicate these results for new clients we have DOCUMENTED each strategy in step-by-step “Action Plans”.

They are all content and no “filler”. Action Plans show you exactly what to do to achieve a desired outcome as easily as possible.



Why £4.95?

If you’re thinking “£4.95 is cheap… so what’s the catch?” then here are a couple of reasons that should put your mind at ease:

  • £4.95 makes this Action Plan affordable for everyone – from Sole trader Caterers to National Chains (and for £4.95 you should need sign off or have to complete a purchase order!)
  • It separates people looking for freebies from serious people who want to improve their Restaurant or Bar. In our experience charging something (even as little as £1) means we’re helping people who are willing to take action… and this is one of the key ingredients of improving our businesses.

We also hope that after you’ve tried this Action plan, you’ll want more and maybe… just maybe… you’ll visit us again and buy more and possibly even look to work with us directly to help grow your Restaurant or Bar.

But that’s it…

No fine print…no “hidden trials”…no shenanigans. Just the information you need and the results you want.


Is there a guarantee?

Yes…all our trainings have a 90-day, no-questions-asked guarantee.

What this means if that if you are not happy, for any reason at all, just let us know and we’ll refund your money. We’re pretty confident you won’t want to do this, but if you are even the tiniest bit concerned this may not work for you, then put your mind at ease.

You either get the results you want from your action plan, or you get your money back. It’s as simple as that!


How long will it take to get access to this guide?


Your login and access information will be sent to the email address you provide, and there will be a video on the next page that explains how you can access the guide.


Do you have any examples or case studies of other people who have worked with you to get good results?

Here are just a few…

“Rob is an innovative and creative master of "new model" internet marketing and development ,always ones step ahead of the curve .He has been instrumental in building our brand on a global stage and I wouldn’t hesitate on recommending his unique services!”

Mark Smith
Owner - Intune Addicts / C-Management

I have known Rob in a professional capacity for over a decade. Rob is always my first stop for any online marketing requirements. He possesses a vast knowledge of search engine optimisation and online marketing techniques which get results. If online success is what you are looking to achieve then Rob should be your first point of contact.

Miles Jepson
Director - Pendulum Creative

I have hired Rob on a number of occasions and cannot recommend him highly enough. His knowledge of his industry is incredibly high, and always current and up to date, in this most faced paced sector.  But his main skills and attributes are how he conveys his knowledge and adapts to any brief, no matter how detailed or vague! Invariably delivering better than expected results and conclusions.  Rob will always rise to any challenge and deliver clear, concise and very measurable or tangible results for any project that he takes on.   I would have no hesitation in endorsing or recommending Rob to any business

Gary Trudgett
Head of Marketing - Spaceway UK
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