How to Pay Less for More Clicks Than Any of Your Competitors While Bringing in a Flood of Paying Customers
Here’s How We Increased One Client’s Website Visits from Adwords by 111.4% While Reducing Their Cost Per Click and Increasing Their Click Through Rate.
Are you thinking about setting up a Google Adwords account so you can start to benefit from the 1,000s of potential customers looking for a restaurant or bar just like yours?
This is a great idea, and will put you ahead of 99% of all your competition. However there are several big pitfalls that need to be avoided to ensure you maximize your hard earned advertising spend.
Put simply if you get it wrong you’re going to get less customers from your advertising, and pay more for those that do visit your website.
FACT: The Average UK Cost Per Click in Our Sector is Between £0.60 and £1.21
And these figures aren’t something we’ve made up…it isn’t even our own research.
This comes from Seachengineland.com, and is based on their global research into PPC costs in 2015:http://searchengineland.com/costs-per-click-around-world-tips-smart-global-ppc-strategy-227166
According to their research you will pay anything from £0.60 to £1.21 every time someone clicks on your advert.
But which one to you pay?
The answer depends upon how you set-up your account, choose your keywords and write your adverts.
So let’s say 500 potential customers click on your advert this month. If you’ve done things right, you might pay £300 for all those clicks. But if you haven’t you could pay as much as £605 for the same people!
That’s over 100% more…
Now do you see why it is so important to get your Google Adwords account set-up properly?
Here’s a surprising fact.
Google wants you to pay more.
From their point of view they are a business founded on providing their users the best possible results, funded by revenue from advertising. The more they earn in advertising, the more they can invest into servicing their customer’s needs, and the more money they can make. They are, after all, a publicly listed company and have shareholders to answer to…
If you’ve already tried to set-up an Adwords Campaign you will have been taken through a nice “wizard” which walks you through setting up your first campaign. It is very straight forward, with only 4-5 steps, and within 5 minutes you can be live on Google…
However you WILL likely be paying the highest possible amount for your clicks…
And this is completely intentional!!
Now Google will argue they are trying to get you the most “relevant” clicks possible. But not all clicks are created equal.
For example, if you are a restaurant in Birmingham, unless you are very careful you could appear at the top of the page when someone searches for “Worst Restaurant in Birmingham”.
A customer will click on the advert and you’ll pay for it, but what do you think the chances are they’ll come visit you? Is that the kind of click you want?
What’s worse is that you won’t have done anything wrong…
Google is engineered to encourage the maximum number of clicks to get the most revenue from each advertiser.
So how do you get around this?
Is there a system or “hack” that will give ensure the right kind of customer click your adverts and you pay the lowest amount possible?
There is, and that’s exactly what this page is all about…
The Ultimate Google Adwords Set-up Guide for Restaurants and Bars
We set-up and maintain dozens of Google Adwords accounts (both for our own companies and for clients) so we knew we needed to have a solution to give us consistent results and help us manage them.
In addition to running tens of thousands of our own ads, we also consulted with all the Adwords experts we know to come up with the ideal formula for maximizing our results when setting up Google Adwords.
When we had been through this process we were left with an straight forward, simple to follow “Action Plan” that incorporates all our best practices.
Here’s some of what’s covered in this plan…