An Easy Way to get Customers coming back for more

This is quite a short post, but nonetheless a very powerful one that you start implementing immediately!

Each day of the year, the USA celebrates a different food item (for example the 3rd April is National Chocolate Mousse day!), and these days have begun to creep into the psyche of the UK and other English speaking nations.

This gives us, as Restaurateurs and marketers a fantastic excuse to run themed promotions and events to bring in new customers and bring back existing ones.

Here are few ideas to get you going:

  1. August the 17th is National Vanilla Custard day, so send out a special promotion offering free deserts which include custard (or creme anglaise) to celebrate
  2. November 3rd is National Sandwich day! You could run an afternoon tea special event where you serve sandwiches based on your signature dishes

Here's a quick flyer we've created for National Chocolate Cake Day

National Chocolate Cake Day Flier


We've gone out and collected all the different food holidays and you can access them by clicking on the links below:

January February March
April May June
July August September
October November December


And please have a go at implementing this... you'll be very happy at the response you'll get from your customers (and the increase revenue in your business).


Rob McNicoll is the CEO and Founder of The Restaurant Marketer. With over a decade helping businesses grow, he has added over £16.9 million and counting in additional revenues using his marketing techniques.A sought after marketing consultant and business mentor, Rob's strategies have been implemented in businesses ranging from PLCs to single entrepreneurs. There is one common theme  - these techniques are straight forward, easy to implement and give results.

Rob McNicoll
CEO - The Restaurant Marketer

Let us know what you think!