Japanese Restaurants are the Capital's Favourites

Thanks to the FT for this interesting bit of news on the business. So... according to the latest edition of "Hardens London Restaurants" nearly one in ten of the new places to eat opening in the last 12 months are Japanese.

According to the latest edition of the Harden’s London Restaurants, nearly one in ten new London eateries in the past year are Japanese, as was the priciest by far — The Araki. Its set sushi menu, the only option, costs £300 plus drinks, in a venue that seats just nine.

The combination of London’s increasing size and wealth, and a sector that is becoming easier to break into were behind the record number of openings, said Peter Harden, the guide’s co-founder.

Not only that, but the overall outlook is really positive for our community with restaurant openings on the rise, although closures are slightly up. This is great news for the UK, as where London leads, the rest of us often have to follow:

According to the 2016 edition of the guide, published on Thursday and based on a survey of 6,750 diners, 179 restaurants have opened this year, above last year’s 148 and the pre crisis peak of 158 in 2008. The number of closures rose slightly, from 47 to 56, but the ratio of openings to closures was the second-highest for 25 years.

However this overall growth in Japanese cuisine does not translate into reader's ratings for the top places to dine in London. No. 1 is "Le Gavroche" with the Ledbury and Chez Bruce in 2nd and 3rd respectively. In fact the top 10 features mostly modern European... here's the list (with previous positions in brackets):

  1. Le Gavroche (2)
  2. The Ledbury (1)
  3. Chez Bruce (4)
  4. Fera at Claridge’s (-)
  5. Dinner (3)
  6. Gordon Ramsay (7)
  7. Pied a Terre (6)
  8. Pollen Street Social (5)
  9. Story (-)
  10. Hedone (-)

So what's the take away from all this - business is growing in our sector, and that can only be a good thing.

Rob McNicoll is the CEO and Founder of The Restaurant Marketer. With over a decade helping businesses grow, he has added over £16.9 million and counting in additional revenues using his marketing techniques.A sought after marketing consultant and business mentor, Rob's strategies have been implemented in businesses ranging from PLCs to single entrepreneurs. There is one common theme  - these techniques are straight forward, easy to implement and give results.

Rob McNicoll
CEO - The Restaurant Marketer



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